Art of Embroidery India

The Art of Embroidery India

The art of using stitches

Embroidery is defined as the art of using stitches to adorn the fabric or other materials by incorporating designs and other embellishments such as luxurious metal strips, pearls, beads, quilts and sequences. In the Indian subcontinent, embroidery has a high social status attached to it. Since the olden days, embroidery was used to accentuate the adept nature of work on fabric worn by the elite royalty.  Different forms of embroidery have been conceptualized and practised in India from 500BC. As time passed, technology advanced, the dynasty expanded, knowledge of embroidery was transferred from region to region. Thus each region has its own unique adaptation of embroidery style.
India is a country with abundant human labour, hence, the styles of embroidery practised are more labour intensive. The advent of new technological reforms in the textile industry, embroidery methods got transformed. However, the transformation from labour to machines are only successful in the areas where machines were able to replicate the accuracy and intricacy of the designs. In many places across India, hand embroidery is still rather popular and has positioned itself in a different market segment which attributes to higher costs for the produced garment.  Let us have a look at the most popular embroidery styles that work in amalgamation with the machine embroidery in the Indian textile industry.


Kashida of Kashmir

The origin of this style of embroidery is suggested in the name itself. It comes from the northernmost province in India. The valley is famous for its intricate style of embroidery done especially in shawls. This type of adept craft is done by the men of the families for commercial purposes. This is in contrast to the practice seen in the rest of the country, where embroidery is usually done by women. 
This embroidery style was influenced and propagated by the Mughal rulers in India. There are few things about this type of embroidery that stands out and makes it unique. The cloth while doing embroidery is not pulled and only one thread is used in the production. This makes the design wearable from both sides, making it a recherché piece of work.  With the rise in demand, machines were introduced to replicate the work done. However, the cost of machine-made shawls and saris with Kashida style of embroidery differs from the handmade ones. The production of the garments is dependent on the style of stitches that are being used to make the design. Stitches like “Doria” open work, cannot be made by machine and thus are done by hand. Design in which chain stitch or satin stitch are used, embroidery machines like ZSK STICKMASCHINEN are more efficient and superior with its results. 

Art of Embroidery India

Aari Work

A prominent style of embroidery which is common in the parts of Gujrat and Kashmir is now completely taken over by industrial embroidery machines.  ZSK embroidery machines are able to replicate this type of embroidery for a lot of its clients in the Home furnishing industry. The embroidery styles are accentuated by the use of sequins and beads devices made by ZSK STICKMASCHINEN.  Many apparel exporters which use ZSK embroidery machines have been able to make an impact in the international market due to the quality of work the machine is able to execute while producing Aari designs along with embellishments. 

Art of Embroidery India


Zardozi is one of the most popular embroidery styles of India, across the world. This embroidery practice began around 500 BC, and further flourished during the Mughal period. This form of embroidery uses gold and silver metal threads. In the olden times, this form of embroidery was traded with the merchants from across the land and thus gained popularity. Mughals used such forms of embroidery in the habiliments of the royal family. Later, an adaptation of this style, Zari, was used by the fashion labels to make exclusive bridal wear, bags, purses, belts and shoes. Zari is the form of embroidery that can be done through machines. ZSK STICKMASCHINEN cording devices provide a range of metallic threads that can be used, enabling the production of such work on different garments, fabrics and products. 

Art of Embroidery India

Apparel sector in India

One of ZSK STICKMASCHINEN major client in the ethnic apparel sector in India envisions new designs and application of Zari across its products every year for the famous fashion shows across the world. 

These are the few of the many embroidery styles that can now be mass produced due to the use of machines. However, embroidery styles such as Phulkari (Punjab), Gota (Rajasthan), Kantha(Bengal), remain indigenous to the craftsman of the places where they are made at. The modern-day embroidery machines are not able to replicate the adept intricacy of these artworks.  

ZSK Indian Journey 

The Indian textile sector is estimated to be US$ 108 billion, with a growth prospect valued at US$ 223 billion by 2021. It’s the second largest employment sector in the country, proving employment to 105 million people, directly and indirectly. 
From the late 20th century, ZSK STICKMASCHINEN has become a prominent player in the Indian textile market. In a country where the cost of capital is a high determinant in setting up production facilities, ZSK has poised itself as a quality maker in the market. Its presence has been seen in all parts of the country. 

In the early 21st century, ZSK embroidery  machines were a part of all export houses spanning across the country. The quality and durability of the machines helped it gain popularity and was thus able to annex new industries as well. With the onset of the second decade in the 21st century, ZSK embroidery machines have seen a steadfast growth in the home décor industry in India. Its dominance in the apparel sector is unquestionably strong and with new accessories such as bead device, it will be fighting for more market share from the hand embroidery market, in the coming months to come.

In a geographical spread of ZSK STICKMASCHINEN foothold in the country, one can realise that ZSKs presence is spread across all regions of the country. In the north, ZSK STICKMASCHINEN tends to the needs of export houses dealing in apparel wear. This apparel wear is an amalgamation of modern and ethnic wear. In the west coast of the country, ZSK embroidery machines cater to different industries and market segment. Home furnishing and Indian ethnic wear production houses are present over here. As we move to the south, ZSK embroidery machines are used to embroider on children’s garments and highly exclusive home furnishing products. The apparel market in the south is mainly concentrated on making children’s clothes. The east coast of the country uses ZSK machines to do embroidery on leather products. This industry is new and developing for ZSK STICKMASCHINEN. Other players in the market use the machine to make children’s wear also. Thus concluding the diverse usage of ZSK machines in the country. 

ZSK embroidery machines have always been the front runners in the face of 
development, in the textile market. Its advanced level of technology has given the home décor sector a dynamic change. In the apparel wear, ZSK embroidery machines are used by prominent fashion labels, making “Sari” an ethnic dress of India. 
The work done from ZSK embroidery machines are now representing India at major fashion shows across the world, setting style statements for the millennial generation. 
ZSK STICKMASCHINEN zeal for sustainable innovation, where its new products can be retrofitted has played a pivotal role in its growth in the subcontinent. The new devices such as bead device, vision system, hot air cutting devices are paramount in its diversification of the new market sectors. ZSK STICKMASCHINEN perseverance to stand out in the crowed competition can be seen by its new projects in the fields of technical and leather embroidery, for which the new and dynamic India, is an emerging market and a place to watch in the upcoming years.

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