Reiner Knochel for Gunold
Trends in Fashion Embroidery
It’s all about contrasts - the radical changes in politics and society are also influencing the textile and garment sector.
Digitization is one of the key words and we are constantly surprised by new developments in smart technologies. On the other hand, many consumers are re-thinking their values, they are more informed and more critical which can be seen also in sales figures.
Nowadays, High-Tech materials are affordable for everybody and are fascinating people no matter with gender or generation. At the same time, natural materials are having their come-back and sustainable companies and products are booming.
Society’s diremption is also pictured in the next season’s colour palette; there are loud, bright and intensive colours on one side as well as subtle, natural and earthy tones on the other. Same same with the fabrics: transparent, coated and high-gloss finished materials share the market with matt and structured fabrics made of natural fibres and threads. (Fig. 1 / 2)
The next fashion collections will show lots of voluptuous blossoms.
There will be classical flowers like the pansies in Figure 3, embroidered with the COTTY 30 cotton thread as well as exotic and colourful bouquets and flowers using Gunold’s rich choice of glossy viscose and special effect threads.
Transparency will remain a strong topic; besides clear materials, milky and semi-transparent foils are becoming more important, as shown on the following pictures.
Figure 4 displays a feathery grayish rose tone (Poly Star) embroidered on a milky foil by Sam Fashion Group Italy. Figure 5 shows trendy multicolour shades of Sulky viscose on a semi-transparent foil by Frizza Italy.
Shades of blue will play a major role in 2020 and in the next seasons, inspired also by Pantone’s colour of the Year 2020, Classic Blue 19-4052.
Fig. 8: Medley of blue tones from Gunold’s thread assortment
About the author
Reiner Knochel is working for Gunold and is as well a freelance consultant and networker within the textile and embroidery business. With more than 25 years of experience, he is a bridge builder between the creatives and their production partners.
In his seminars and consulting activities he is informing, teaching and supporting brands, designers and product developers about creative and technical possibilities in embroidery and how to interpret latest trends into embroidery.